This guiding principle captures Jacob Goh’s leadership philosophy; anchored in integrity, respect, and empathy. Young, fearless, and driven, Jacob began his journey in the financial sector with unwavering determination. With over 15 years of combined experience in Banking and Insurance, he brings a deep understanding of the industry and a wealth of practical insights.

At SG Alliance, Jacob leads with a belief in treating everyone with equal respect. This ethos shapes his leadership style and has earned him trust and admiration across the organisation. A strong advocate for relationship-building, he is known for forging lasting connections with Financial Representatives and internal stakeholders alike.

As Director of Strategic Business Development, Jacob focuses on empowering our sales force through personalised support, strategic guidance, and opportunity development. His responsibilities include providing sales enablement, co-organising events, and driving business growth initiatives across the organisation.

Outside of work, Jacob enjoys quality time with his two sons and has a passion for football. His leadership is also shaped by his experience as a key appointment holder in the Singapore Armed Forces (SAF), where he extended his national service; an experience that continues to influence his discipline, resilience, and commitment to excellence.