Terence Cheong

Senior Financial Services Manager

Specialisation

Asset Management
Child Education Plan
CPF Investments
Estate Planning
General Insurance
Investment Portfolio Advisory
Life Insurance
Retirement Planning
Cash Reserves Management
Corporate Investing
Employee Benefits
Impact Investing
Keyman Insurance
Risk Management

Motto

Focus on doing the thing right and you will do the right thing.

Group

Living Waters Financial Advisory

“Never say die and don’t stop learning.”

Qualifications

Diploma in Business Administration and Marketing, TMC Business School
Associate Financial Consultant (AFC), Insurance and Financial Practitioners Association of Singapore (IFPAS)
Associate Financial Planner, Financial Planning Association of Singapore (FPAS)

About

Terence was in search of a sea change after working with many big organisations when he was introduced to the financial services industry. More than a decade later, he is convinced that this has been the best career move ever. Becoming a financial consultant has given him the opportunity to change the perceptions of some clients who mistook his role for someone who was only interested to sell them products to earn a commission. With patience and perseverance, he succeeded in explaining that his focus is to provide sound financial advice and tailor a comprehensive financial plan to help them make an informed decision. Most importantly, his service begins (not ends) the day any product or service is purchased, and he will continue to help his clients build long-term financial resilience that meets their life goals.

To succeed in this profession in the long run, Terence believes that one needs to adopt the mindset of a business owner, taking charge of everything from budgeting to day-to-day operations and marketing. “There are no shortcuts. Be hungry to learn, not just to earn.”

Terence is honoured and privileged to be a part of SG Alliance’s founding team of financial consultants. This holistic platform enables him to recommend the most ideal product or service from the growing list of insurers and financial services providers that best suits his clients. He is thrilled to be able to offer such value-added service now.

To Terence, family is the cornerstone of life. He is grateful his profession has helped other families achieve peace of mind and the quality of life they desire. Personally, this doting father of three has derived tremendous satisfaction from the flexibility his profession offers, allowing him to be there throughout the different stages of his kids’ growth. It provides a comfortable living for his family and offers priceless opportunities to meet and learn from many successful people around the world.

Personal Passions

Beyond work, this multiple Million Dollar Round Table (MDRT) achiever has a passion for public speaking. He is a certified “Trust Edge” speaker, and loves sharing tips on how trust can help individuals create, maintain and improve relationships.

A soccer player and keen English Premier League (EPL) fan, he also enjoys the relaxation that comes with keeping pets like fishes and birds.

Specialisation

Asset Management
Child Education Plan
CPF Investments
Estate Planning
General Insurance
Investment Portfolio Advisory
Life Insurance
Retirement Planning
Cash Reserves Management
Corporate Investing
Employee Benefits
Impact Investing
Keyman Insurance
Risk Management
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