Sherlyn Hong

Head of Product (Life and General Insurance)

Every seed of value we plant today becomes the foundation for a purposeful tomorrow.

With nearly two decades of industry experience, Sherlyn is a seasoned Business Development professional known for driving business growth through strategic corporate account management, stakeholder engagement, and applied marketing expertise.

Since joining SG Alliance in 2021, she has been instrumental in the development of both the General and Life Insurance portfolios. Her contributions were pivotal during the company’s formative years, and she remains deeply inspired by SG Alliance’s dynamic growth journey. Sherlyn is dedicated to fostering strong partnerships with insurer partners and empowering the firm’s team of consultants to grow with confidence and clarity of purpose.

Outside of work, Sherlyn finds renewal in nature, often hiking with her three children as a way to recharge and stay grounded. Passionate about early financial education, she actively instils the importance of saving and sound financial principles in her children, believing that financial literacy is a cornerstone of lifelong empowerment.

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