Caster Ong

Chief Executive Officer

Financial resilience is not about having money but about using it well to keep your best options open, at any turn.

At the age of 30, Caster left his first career with the Republic of Singapore Navy to enter the insurance industry with Prudential.

With the global life insurance giant, Caster carved out an impressive career spanning almost three decades.

For Caster, the setting up SG Alliance as a comprehensive financial advisory firm is about giving every hardworking and responsible person what they deserve – the power of choices.

“People should get two, three or more choices when making important life decisions, not just about life insurance, but also products and solutions to help them save smartly, retire happy, invest wisely and more,” Caster asserts.

Beyond providing resourceful solutions for clients, Caster hopes to build an SG Alliance that empowers financial consultants — providing meaningful tools, technology and training to help them provide a thorough and professional financial advisory services.

“SG Alliance financial consultants can count on a platform that will make them the centre for information and connections to solve their clients’ problems, even beyond money matters,” Caster contends, “because the ultimate aim of financial resilience is not about having money, but about using it well to keep your best options open at any turn.”

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