Our Story

Always leave people better than you found them

Established in 2020, SG Alliance is a financial advisory firm spearheaded by owner-directors Pang Kong Bin and Caster Ong. Born into working-class households in 1950s’ Singapore, both men started work life early, helping their families make ends meet from as early as primary school.

Financial Resilience, Life Advantage

To Pang and Ong, financial advisory is a life essential for everyone—not just the ultra-rich. They have witnessed first hand in their own lives and the lives of their clients how the simplest financial plan can empower people to make better choices and decisions even through the toughest days.

This deep-seated desire to spread the value of good financial planning spurred the two men on to build SG Alliance at a time in their lives when they can afford to sit back and enjoy the fruits of their career success. But the passion to spread the power of financial planning to more people runs stronger than ever for both men.

Today, SG Alliance is a 300-strong licensed financial advisory firm. We are wholeheartedly committed to helping individuals and businesses reap the highest value from having a holistic and resilient financial roadmap.

Offering honest choices and timely service

SG Alliance represents a wide range of top-notch insurance, investment products and financial services providers serving individuals, families and corporates.

Our best-in-class digital client engagement platform gives all our financial consultants 24/7 access to the tools and resources they need to support you and your business in your financial and life journey.

Making more possible

As a client, you can tap on the value-added services of our vast network of strategic partners—such as legal advisory and soon accounting services and more. Beyond being a financial solutions hub for our clients, SG Alliance aims to be the one-stop connection to enable people to achieve their best life goals.

Mission

To be the Financial Advisory hub of choice that makes life richer and easier for all.

Vision

To be our clients’ most trusted partner in providing best-in-class financial advisory in a holistic approach to optimise their wealth management journeys.

Core Values

Above all, we are family.

SG Alliance believes in the power of our people to care for one another. We do the right thing simply because it is the right thing to do. Whether corporate staff or financial consultants, we are a family united by a shared passion to live our best life while empowering others to achieve theirs too.

Management Team

The SG Alliance management is a hands-on team represented by finance industry veterans who are specialists in their fields. Working together, every member is committed to bringing excellence to the table to steer the firm towards creating sustainable value for clients, colleagues, community and country.

Board of Directors
 Senior Management
 Business Development Managers
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