Established in 2021, SG Alliance is a financial advisory firm spearheaded by owner-directors Pang Kong Bin and Caster Ong. Born into working-class households in 1950s’ Singapore, both men started work life early, helping their families make ends meet from as early as primary school.
To Pang and Ong, financial advisory is a life essential for everyone—not just the ultra-rich. They have witnessed first hand in their own lives and the lives of their clients how the simplest financial plan can empower people to make better choices and decisions even through the toughest days.
This deep-seated desire to spread the value of good financial planning spurred the two men on to build SG Alliance at a time in their lives when they can afford to sit back and enjoy the fruits of their career success. But the passion to spread the power of financial planning to more people runs stronger than ever for both men.
SG Alliance represents a wide range of top-notch insurance, investment products and financial services providers serving individuals, families and corporates.
Our best-in-class digital client engagement platform gives all our financial consultants 24/7 access to the tools and resources they need to support you and your business in your financial and life journey.
As a client, you can tap on the value-added services of our vast network of strategic partners—such as legal advisory and soon accounting services and more. Beyond being a financial solutions hub for our clients, SG Alliance aims to be the one-stop connection to enable people to achieve their best life goals.
The SG Alliance management is a hands-on team represented by finance industry veterans who are specialists in their fields. Working together, every member is committed to bringing excellence to the table to steer the firm towards creating sustainable value for clients, colleagues, community and country.
Head of Compliance
Cheryl Chen Min
Head of Finance
Head of Operations
Head of Distribution